Netflix Fights Murdoch in ‘Movie-Mad’ India
- Fox’s Hotstar has lead thanks to rights to shop IPL cricket
- Netflix, Amazon are developing more local content to win users
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Meghal Karekar is hooked on watching smartphone videos, an addiction shared with 200 million fellow Indians that has the world’s streaming giants beating a path to his door.
“Everywhere I go during my work day - the security guards at client offices, the receptionists, people lining up for the elevator - are on heads-down, earphones-on mode,” said Karekar, a 56-year-old architect from Bangalore. “India has always been movie-mad but the mobile phone is taking the screen mania to another level.”