Odd Lots

Transcript: Chris Cole on How to Build a 100-Year Portfolio

The founder of Artemis Capital walks us through his theory of creating an investment portfolio that can outperform through big changes in markets.

31st October 1929: In a London club run by St Phalle Ltd, members watch fluctuations in the New York stock market during the Wall Street crash as changes are chalked up by telephone operators in direct contact with New York. (Photo by London Express/Getty Images)Photographer: London Express/Hulton Archive
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On this episode of Odd Lots, we speak to Chris Cole, the founder of Artemis Capital Management and a previous Odd Lots guest, about how investors can build a portfolio that outperforms for the very long-term. He walks us through his recent research, in which he recreates 100 years of the most popular financial engineering and portfolio structures to identify what works best. You can find the episode here. Transcripts have been lightly edited for clarity.

Tracy Alloway: Hello and welcome to another episode of Odd Lots podcast. I'm Tracy Alloway. My cohost, Joe Weisenthal, couldn't make it today.

So I'm looking at a chart of the S&P 500, and let's see, it's almost exactly one year post the big dip in the S&P 500 -- the massive crash that we saw back in March of 2020.

And of course we've seen risk assets come roaring back, but with the recovery in financial assets, we have a lot of questions over how long can this continue? Are we on the verge of some sort of big change in the market as central banks unleash fiscal stimulus and interest rates remain at or close to the zero bound? Are we going to get inflation? Are we going to get stagflation? Are we going to see perhaps even deflation -- is there anyway we're ever going to get out of this regime of low inflation?