Apple to Stop Reporting Unit Sales of iPhones, iPads and Macs

Apple Inc. iPhone Xs And Apple Watch Series 4 Go On Sale — Photographer: Daniel Acker/Bloomberg

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November 1, 2018 at 5:50 PM EDT

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Apple Inc. will stop reporting unit sales of iPhones, iPads, and Macs beginning in fiscal 2019, Chief Financial Officer Luca Maestri said on a conference call with analysts.

Apple’s shares extended a slump in late trading after the comments, falling as much as 7.4 percent.

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