Google Restricts Data-Sharing for Ads Under Privacy Pressure
- Search giant to stop sharing some info with buyers in auction
- Google said it took step follow discussions with watchdogs
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Google said it would make changes to its advertising technology to better protect people’s privacy following scrutiny by European Union watchdogs.
Starting in February, Google will no longer divulge information to participants in its ad auction about the type of content on a website or page where an ad could appear, the Alphabet Inc. company said in a blog post Thursday.