Nintendo Switch Loses Shine With Shipments Seen Missing Target
- Price cuts, new models needed to reverse trend: analysts
- Stock down about 33 percent from January on dearth of games
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With few attractive titles for the holiday shopping season and shipments on track to fall short of the company’s targets, doubts are growing whether Nintendo Co.’s Switch can ever become a mass-market product.
When the device debuted last year as a hybrid console that could be carried around, it was classic Nintendo — a new gadget that broke the norms of conventional video games. Equipped with a built-in screen and hypersensitive controllers, the Switch was billed as a worthy successor to the Wii, Nintendo’s rule-breaking blockbuster console.