Alibaba Sets Singles' Day Sales Record With 8 Hours Still to Go
- China e-commerce titan logs $24.3 billion sales in 16 hours
- Xiaomi Corp., Apple Inc. and Dyson Ltd. products top sellers
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Alibaba Group Holding Ltd. logged 168.3 billion yuan ($24.3 billion) in sales in 16 hours of its annual Singles’ Day extravaganza, setting a record as shoppers swarmed the e-commerce giant’s online bazaars.
China’s largest company, which used a concurrent televised entertainment spectacle featuring Cirque du Soleil and Mariah Carey to further drum up business, reported that Xiaomi Corp., Apple Inc. and Dyson Ltd. products were the top three brands in early sales.