Unilever Taps Growth From Algae-Based Skin-Care Takeover

  • Tatcha brand’s sales estimated at $70 million by Bryan Garnier
  • Dove soap owner seeks growth from Asian cosmetics trend

Tatcha products

Photographer: Presley Ann/Getty Images
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Unilever agreed to buy skin-care brand Tatcha, which makes creams based on a foundation of green tea, rice and algae, seeking to ride a wave of demand for Asian-influenced cosmetics.

Tatcha, founded a decade ago in San Francisco, has an innovation center in Japan. The country’s skin-care labels have been vying with South Korean brands for the attention of consumers looking for high-end alternatives to western brands.