CBS and Viacom Are Still Selling Wall Street on Their Deal
- After slump, shares of companies jump on eve of integration
- The new entity, ViacomCBS, will start trading on Thursday
Viacom Inc. and CBS Corp. completed their merger on Wednesday, ending three years of on-and-off talks and creating what they boast is an entertainment colossus without peer. The hope is that the combined company, rechristened ViacomCBS Inc., will spit out hit TV shows and movies faster than you can say Netflix.
But Wall Street has been skeptical. Shares in both companies have tumbled more than 14% since they announced plans to combine in August, erasing billions of dollars in market value. Shareholders of CBS have sued the company in Delaware, alleging the merger only benefits its controlling shareholder, National Amusements Inc., the movie-theater chain owned by the Redstone family.