Blockchain Startup Wants to Bring Women Into the Technology Fold
- ‘This whole space is being designed by guys for guys’
- Lukso also wants to remake the ICO process to be more fair
A blockchain created by two veterans of the Ethereum movement is seeking to bring women into the fold while at the same time they hope to remake how digital startups raise money.
Known as Lukso, the distributed computer network will run digital applications focused on fashion, art, music and other creative fields. Lukso founder Marjorie Hernandez had the idea for a more female-friendly blockchain while she worked for EY’s innovation lab in Berlin, yet she quickly realized putting it on the existing Ethereum network ran into the problem of blockchain overload. Ethereum couldn’t handle the added volume, she knew, so she decided to make it a separate blockchain like Polkadot or Cosmos, she said in an interview. Her target audience, however, was never in doubt.