Cathay to Mine Personal Data to Tailor to Premium Flyers
- Airline is logging travel habits of most lucrative customers
- Carrier to introduce new business-class product in second half
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Cathay Pacific Airways Ltd. is doubling down on mining customer data.
The airline is logging the travel habits of lucrative business-class flyers, such as when they want their seat laid flat, in a bid to individually tailor flights for them, Chief Executive Officer Rupert Hogg said in an interview in Singapore Monday. Cathay seeks to track 23 categories of behavior and aspirations, 12 of which are particularly important, he said.