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The Great Sriracha Battle Is Coming to America
Thailand’s Thaitheparos seeks to chip away at Huy Fong Foods’ dominance of the American palate with Sriraja Panich.
Boxes of Sriraja Panich hot chili sauce inside a warehouse at the Thaitheparos plant in Bangkok.
Photographer: Brent Lewin/BloombergSelling “a rich man’s sauce at a poor man’s price” has made David Tran a very wealthy man.
The 73-year-old Vietnamese refugee is responsible for bringing Sriracha to American consumers.