Mexico’s Riviera Nayarit Primed to Be the Next Big ‘It’ Destination
A luxury development boom in a little sliver of paradise.
You’ve likely never heard of Mexico’s next big vacation gold mine. After all, Riviera Nayarit made up its own name—and has only been using it for roughly a decade. But this 200-mile stretch of Pacific coastline, its southern tip is just a few minutes’ drive north of Puerto Vallarta, is about to burst onto the radar.
Between now and 2021, here on the southern edge, One&Only, Auberge, Rosewood, and Fairmont are all bringing their A-game to what they consider the next great beach resort, with Hilton’s tech-forward Conrad hot on their ultraluxury heels. A Cirque du Soleil theme park is in the works. And Six Senses, a leader in five-star, spa-centric hotels, is rumored to be inking a deal soon.