Fashion
Rihanna Joins LVMH to Launch Fashion House Under Fenty Label
- Singer’s Paris-based brand to make its debut this spring
- Luxury giant makes rare foray into building a new brand
Rihanna
Photographer: Anthony Harvey/AFP via Getty Images
Pop star Rihanna is joining LVMH to launch a fashion house under her Fenty brand, pairing the world’s largest luxury conglomerate with one of the biggest cultural influencers.
The Paris-based label will make its debut this spring, selling ready-to-wear clothing, shoes and accessories, LVMH said in a statement confirming earlier reports on the plans to expand their partnership. The Barbadian singer and the owner of Louis Vuitton and Dom Perignon already launched a hit makeup line in 2017.