You Can Help Rolex Spend Its Money on Good Causes
The watch giant has long funded innovative projects through its Rolex Awards for Enterprise. Now it’s letting the public help decide the winners.
Laureate Kerstin Forsberg, who won a Rolex Award for Enterprise in 2016, teaches schoolchildren in Peru about manta rays.
Photographer: François Schaer/RolexFor the past four decades, Rolex SA has been supporting trailblazing scientists and explorers through its Awards for Enterprise. This year it’s letting the rest of us help choose the recipients.
Since 1976 the Swiss watch giant has used the awards to honor five individuals working on projects that support work in science, health, technology, and exploration. Winners receive 200,000 Swiss francs (almost $200,000) to advance their projects, along with a Rolex chronometer and access to a network of mentors.