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Can Peacock Fly? NBC Injects TV Ads Into the Streaming Era
The well-feathered new streaming service will ride fast and furiously into a fiercely competitive market
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When the coronavirus quickly spread around the world, NBC had a big decision to make. Move forward with the April launch of Peacock, its new streaming service? Or postpone?
NBC had expected to use its broadcast of this summer’s Olympics to promote the new service during its initial rollout with consumers, but then the games were rescheduled until next year due to the pandemic. At the same time, many of the original programs which had been commissioned for Peacock were abruptly forced to halt production.