Q&A

Daimler’s Chief Design Officer Sees a Future in Sustainable Luxury

Gorden Wagener, the man behind such wild concepts as the Mercedes-Maybach Ultimate Luxury Shuttle thinks the keys to a more healthy tomorrow are ease and aesthetics.

Gorden Wagener, Daimler AG’s chief design officer, gestures during the 2019 SXSW Conference and Festival in Austin. — Gorden Wagener, Daimler AG’s chief design officer, gestures during the 2019 SXSW Conference and Festival in Austin.
Photographer: Jim Bennett/WireImage

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By Hannah Elliott

October 24, 2019 at 7:00 AM EDT

This interview was conducted in October 2019 between Bloomberg Car Columnist Hannah Elliott and Daimler AG’s chief design officer Gorden Wagener.

Let’s get right to it: Is “sustainable luxury” an oxymoron?

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