SoftBank-Backed Ola Sets Up Shop on Uber's American Home Turf

The app of ride-hailing service Ola, owned by ANI Technologies Pvt., is displayed in Bengaluru, India.

Photographer: Namas Bhojani/Bloomberg

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Indian ride-hailing startup Ola will hire more than 150 engineers for a technology center it plans to establish in Silicon Valley, setting up shop in the backyard of arch-rival Uber Technologies Inc.

The proposed center will focus on research into areas from electric cars to autonomous vehicles and artificial intelligence, the company said Thursday. Ola, which is backed by SoftBank Group Corp., will look to hire talent in fields such as machine learning and data sciences.