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Tata Is Building an Indian Zara Where Everything Is Cheaper
- Trent is able to get new styles to stores in just 12 days
- Firm expands own brands after a decade managing Zara’s stores
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For nearly a decade, Tata Group has been Inditex SA’s partner running Zara stores in India. Now, the country’s largest conglomerate is building its own apparel empire as trend-focused as Zara -- but at half the price.
Its retail arm, Trent Ltd., has fine tuned its local supply chain to deliver “extreme fast fashion” which can get runway styles to customers in just 12 days, the same compressed timeline that’s turned Inditex into a $90 billion empire. Zara owner, the world’s largest apparel retailer, is known for its lightning-quick product turnarounds and bringing new designs from the drawing board to store shelves in just a few weeks.