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Warby Parker Given $40 Reference Price for NYSE Direct Listing

  • Eyewear retailer going public in week’s second direct listing
  • Amplitude opened trading at $50; had reference price of $35
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Eyewear retailer Warby Parker Inc. was assigned a reference price of $40 a share by the New York Stock Exchange as it prepares for its Wednesday trading debut in the week’s second direct listing.

As with previous direct listings, Warby Parker isn’t issuing new shares at a set price as it would in a traditional initial public offering. Instead, its current investors can simply begin selling the stock based on demand when trading opens.