Son Creates Stock-Buying Startup After Mom Misses Million Dollar Opportunity
- Carver Edison seeks to leverage employee stock purchase plans
- Startup offers loans to help workers maximize ESPP benefits
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Aaron Shapiro’s quest to rethink employee stock purchase plans began with a startling insight: If only his mother had participated in one, she’d be a millionaire today.
A few years ago, she asked her son for financial advice and mentioned her employer’s ESPP, which she didn’t understand. So Shapiro, 26, who got his finance degree from Babson College, dug into the prospectus.