Kenya Fresh-Produce Platform Aims to Disrupt African Retail

  • Lagos, Addis and Dar es Salaam in Twiga Foods’ sights
  • Supply platform aggregates, distributes produce to vendors
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Dar es Salaam, Lagos and Addis Ababa could be the next stop for a Kenyan fresh-produce distribution platform in its quest to disrupt food-supply chains in Africa.

Twiga Foods Ltd. aggregates farm produce and distributes it to vendors at street corners or market stalls in the Kenyan capital, Nairobi, through a mobile phone-based supply platform. In the country’s fragmented retail market, where 90 percent of food is sold through informal outlets, the tech startup is trying to create efficiency to lower food prices.