No Beyond Burrito: Chipotle’s CEO Says Faux Meat Is Too Processed
- Niccol says meat substitutes don’t meet chain’s principles
- Beyond Meat’s Brown pushes back, invites Niccol to visit plant
Photographer: Craig Warga/Bloomberg
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Restaurants are lining up to put meat substitutes from Beyond Meat Inc. and Impossible Foods Inc. on their menus -- but don’t expect Chipotle Mexican Grill Inc. to join them.
Chief Executive Officer Brian Niccol said the companies’ products are too processed for the burrito chain, which touts its simple food and a menu that uses only 51 ingredients.