Blockchain Will Let You Track Salmon From Sea to Dinner Plate
- Norway’s fish suppliers partner with IBM to track life of fish
- People want to know more about how their food is produced
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Consumers around the world will soon be able to know intricate life details of the salmon they eat with a new blockchain initiative from top exporter Norway.
The Norwegian Seafood Association has partnered with International Business Machines Corp. and technology provider Atea ASA to gather data on how salmon is bred, stored and shipped, information that consumers will eventually access by scanning a QR code. That will help Norway’s suppliers differentiate their premium products from other exporters, curb origin fraud and cut waste.