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Everlane Jumps Into the $20 Billion U.S. Sneaker Market
The startup famous for environmentally conscious clothing is going after planet-friendly sneaker heads.
Everlane, the clothing startup that touts sustainable clothes and supply chain transparency, is starting its own sneaker label.
Called Tread, the brand aims to be better for the planet than the rest of the sneaker industry. The new kick comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical shoe manufacturer.