BMW Goes Big With Three-Row SUV Monster

  • Full-size X7 revived after being canned nearly a decade ago
  • German luxury brand looks to shore up profit amid spending

BMW's Robertson Says Electric Cars Are Long-Term Trend

BMW AG is unleashing its biggest-ever sport utility vehicle, a brawny three-row luxury cruiser targeted at churning out fat margins to help fund the company’s shift to electric vehicles.

Featuring a massive vertical grille in the brand’s trademark kidney shape and glaring narrow headlights, the new X7 will go on sale next year to challenge the likes of the Cadillac Escalade, Lexus LX and Mercedes-Benz GLS. A prototype of the vehicle will be on display next week at the Frankfurt International Auto Show.