The Future of Shopping Has No Clothes

When shoppers walk into the new Nordstrom store in West Hollywood, Calif., next month, they’ll find tailors altering suits and stylists doling out advice. They’ll be able to sip some wine or cold-pressed juice, and maybe even get a manicure as they choose a new wardrobe. What they won’t be able to do is take any clothes home.

The slow destruction of in-person retail has generated a new tactic by struggling American stores. Looking to cut costs while keeping consumers interested, they’ve taken a page from the e-commerce playbook. Nordstrom Local is the latest iteration of this concept: clothing retailers with little or no merchandise. Come in, pick out a dress, and place your order—then go home empty-handed.