Razzle and Hum

Even the Russians (Mostly) Can't Slow Facebook's Money Machine

The users keep coming, and the social network keeps matching them with businesses.
Photographer: Juan Mabromata/AFP/Getty Images
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There are a lot of question marks about Facebook. It's not clear whether its effort to remake itself into the world's new living-room television will pay off. It's not clear whether it can make money from the billions of people using its messaging technologies, WhatsApp and Messenger. And it's not clear whether Facebook can stay relevant as people find other ways to spend their time or are simply put off by what the social network has become.

But there's still a lot that's right with Facebook. People have been complaining for years that they hate using Facebook, and yet it keeps commanding a growing amount of the world's time. And more crucially, Facebook keeps showing it is an essential tool for modern companies to find their customers.