WeChat Expands in Europe in Bid for Global Advertisers, Payments
- WeChat opening new offices in U.K. to win over major brands
- Messaging app looking to work with regional payment providers
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WeChat, China’s most popular social media and messaging service, has launched a new bid in Europe and the U.S. to develop its payments offering and win new advertisers.
Owned by Tencent Holdings Ltd., WeChat is looking to launch an office in the U.K. and another European country, alongside its existing presence in Italy. Tencent, which has an established office in San Francisco, is also looking to grow its WeChat team in the U.S., targeting advertisers and payments providers.