Snap Debuts a New Search Tool, the First Major Product Since IPO
- On Snapchat, users will be able to search millions of Stories
- Snapchat under pressure to innovate as Facebook copies tools
Snap Enjoys Rush of Love From Sell-Side Analysts
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Snap Inc., the maker of mobile messaging service Snapchat, unveiled a way for users to submit video and photos to stories that can be searched and seen by a wider audience.
Snap had been hand-curating publicly submitted stories into video reels about ongoing events, like the Super Bowl or the Women’s March. Now the company is also using information in posts, like text and visual elements, to automatically display relevant ones in a search. Posts are only searchable when users make them public by submitting them to “Our Story," an option users get when deciding who gets to see their photos and videos.