In Battle With Uber Eats, Deliveroo Deploys Field Kitchens
- Food delivery startup competing with Uber and Amazon
- Company says kitchens will create 1,000 jobs in U.K.
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In the increasingly intense battle between food delivery services, it’s no longer enough just to bring the food to the customers. Now Deliveroo, the London-based startup, is moving whole kitchens to new neighborhoods to gain an edge over rivals like Uber Eats, Amazon Restaurants, and Just Eat Plc.
Deliveroo, which has received $475 million in venture funding, will begin rolling out field kitchens to 30 locations throughout the U.K., allowing customers in new locations to order food from popular upscale restaurant chains such as MEATLiquor, Gourmet Burger Kitchen, and Busaba Eathai, the company announced Wednesday.