Facebook Inc.’s attitude toward younger competitor Snap Inc. seems to be: we can’t have you, so we'll create our own versions of you. Ever since Snap turned down a $3 billion Facebook acquisition offer in 2013, the social media giant has churned out copycat features and full clones of Snapchat.
Not all have worked. Poke, Facebook’s first attempt at creating an app with the same features as Snapchat, was unpopular and, after a few months, was removed from the app store.
Facebook’s latest, more effective strategy involves integrating Snapchat’s disappearing photo-sharing tools into its already popular apps. The Instagram version of Snapchat stories, which lets people broadcast photos and videos that disappear after 24 hours, already has 150 million daily users. WhatsApp is trying the same with an update to its “Status” feature this week.
Here’s a history of Snapchat’s copycats:
Sept. 2011
Snapchat launches
Dec. 2012
Facebook makes Poke
Oct. 2013
Snapchat adds Stories
June 2014
Facebook makes Slingshot
July 2014
Instagram makes Bolt
Oct. 2014
Snapchat adds vertical video ads
Sept. 2015
Snapchat adds Lenses
Nov. 2015
Messenger
makes ephemeral messaging
Mar. 2016
Facebook buys Masquerade, adds tech
to various products
Aug. 2016
Stories added to Instagram
Vertical video ads added to Facebook
Dec. 2016
Messenger adds in-app camera
Jan. 2017
Stories added to Facebook
Vertical video ads added to Instagram
Feb. 2017
WhatsApp launches Status
makes
Slingshot
Messenger
adds in-app
camera
Snapchat
launches
makes Poke
makes Bolt
Messenger
makes
ephemeral
messaging
launches
Status
Snapchat
adds Stories
Added
to Instagram
Added
to Facebook
Snapchat
adds
vertical
video ads
Added
to Facebook
Added
to Instagram
Snapchat
adds Lenses
Facebook buys
Masquerade,
adds tech to
various products
Messenger
adds in-app camera
Snapchat
launches
makes Slingshot
makes Poke
makes Bolt
Messenger
makes ephemeral
messaging
launches
Status
Snapchat
adds Stories
Added to Instagram
Added to Facebook
Snapchat adds
vertical video ads
Added to Facebook
Added to Instagram
Snapchat
adds Lenses
Facebook buys Masquerade, adds tech to various products
Messenger
adds in-app camera
makes Slingshot
Snapchat
launches
makes Poke
Messenger
makes ephemeral
messaging
makes Bolt
launches Status
Snapchat
adds Stories
Added to Instagram
Added to Facebook
Snapchat adds
vertical video ads
Added to Facebook
Added to Instagram
Snapchat
adds Lenses
Facebook buys Masquerade, adds tech to various products