Amazon to Pay $50 Million to Stream NFL Thursday Games: Source
- Twitter streamed games last season as part of video strategy
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Amazon.com Inc. won the rights to broadcast 10 National Football League Thursday night games live online this season as part of its video subscription service, the online retailer’s latest effort to boost the value of Prime membership.
The e-commerce giant paid $50 million for the one-year deal, according to a person familiar with the agreement. An Amazon spokesman Tuesday confirmed the company gained the streaming rights to the games, but declined to comment further.