Nintendo Traders Signal Switch Could Be Bigger Hit Than the Wii
- Shares have done twice as well compared to 2006’s Wii launch
- Analysts worried company could disappoint market expectations
Nintendo Makes Biggest Bet in Years With Switch Console
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Traders are sending signals that Nintendo Co.’s newest console Switch may be on its way to becoming a bigger hit than the Wii, the company’s best-selling home console of all-time.
Since the Switch went on sale on March 3, the Kyoto-based game maker outperformed the broader Japanese stock market by 20 percentage points through Thursday. That’s more than double the 8.9 percentage point outperformance during an equal time period that followed the Wii launch in 2006. It’s also far ahead of the nearly 30 point lag shares suffered in 2012 after the disastrous launch of the Wii U, which went on to become Nintendo’s s worst-selling home console in history.