Google Updates Ads Policies Again, Ramps Up AI to Curtail YouTube Crisis

Business Chief Schindler says Google has flagged five times as many videos as too offensive for ads in recent weeks.
Photographer: Jaap Arriens/NurPhoto via Getty Images
Lock
This article is for subscribers only.

Two weeks after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google is trying yet again to halt the crisis.

Alphabet Inc.'s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions of offensive content.