Verizon to Launch Media Division Called Oath When Yahoo Merges With AOL
- AOL CEO Armstrong touts $50 million worth of free marketing
- Tronc comparisons abound, while AOL’s TechCrunch tweets ‘Oof’
Verizon's Oath to Combine AOL, Yahoo Internet Units
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Verizon Communications Inc.’s new digital division Oath has drawn responses of disbelief and mockery online for its unorthodox name, but the company is pleased with the response, said one of its top executives, Tim Armstrong.
The unit will become official this summer, when Verizon combines its AOL division with the internet assets it’s buying from Yahoo! Inc. Oath will oversee more than 20 brands, including AOL, Yahoo, TechCrunch and Huffington Post, and will reach more than a billion consumers, said Armstrong, AOL’s chief executive officer.