Coca-Cola Replaces Pepsi as MLB Sponsor, Will Focus on Tech
- Beverage giant signs multiyear deal to be official soft drink
- Coca-Cola will connect with fans through apps, team sites
Jason Heyward of the Atlanta Braves makes a diving catch at Turner Field in Atlanta, Georgia, on June 15, 2014.
Photographer: Scott Cunningham/Getty ImagesThis article is for subscribers only.
Coca-Cola Co. will replace PepsiCo Inc. as the official soft drink of Major League Baseball, aiming to use digital apps and social media to get more sway from the endorsement deal.
The beverage giant will embark on a multiyear partnership with the sports organization, according to a statement Monday. The deal lets Coca-Cola connect with fans through the various digital platforms operated by MLB, including the At Bat application, team sites and ballpark apps.