Fashion

Ivanka Fights to Protect Her First Name

As a brand, Trump has been famous for years. Now the first daughter wants to stand alone.
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Ivanka Trump is one of the most famous women on the planet. She’s certainly the most famous Ivanka. Standing by her father’s side as he ascended to power in the White House, her prominence even sparked a swell in the number of babies named Ivanka.

As the president’s eldest daughter, she has carefully sculpted her image since first entering public view as a judge on his reality television show. Now with a position in his administration, the 35-year-old’s skyrocketing fame has quickly made her first name a mononym–like Oprah or Cher.