Etsy Targeted by Black-and-White for Review Including a Sale

An Etsy necklace hangs on a mannequin in the craft lab at the company's headquarters in Brooklyn.

Photographer: Victor J. Blue/Bloomberg
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Etsy Inc. is being targeted by hedge fund Black-and-White Capital LP, which is urging the online marketplace for hand-made goods to explore strategic alternatives, including a possible sale, as it undertakes various operational and governance improvements.

Black-and-White, which says it owns about 2 percent of Etsy, is publicly releasing its proposals and criticisms after months of private talks, according to correspondence obtained by Bloomberg. The firm highlighted Etsy’s need to re-accelerate revenue growth and reduce operating costs, which it described as “bloated,” the letter shows.