Cars & Bikes
Ferrari Surges to Apple-Like Margins With $2.1 Million Car
- Return on sales climbs to 29.5% to rival Apple’s 31.6%
- Automaker tapping into rich demand for big-engine supercars
Preview Day At The 2014 Paris Motor Show
Ferrari NV achieved a rare feat by generating profit margins on par with Apple Inc., as the rich clamor for powerful and pricey supercars like the $2.1 million LaFerrari Aperta.
In an industry where double-digit margins are exceptional, Ferrari entered unprecedented territory with its adjusted earnings before interest, taxes, depreciation and amortization climbing to 29.5 percent of sales in the first quarter from 26.3 percent a year earlier. That compares with a 31.6 percent profit margin at Apple and about 36.5 percent at luxury goods icon Hermes International SCA.