T-Mobile Lets Retail Staff Add Their Pronouns to Name Tags

  • Some companies are taking steps to support trans workers
  • An “easy solution” to bring up gender pronoun preferences
Photographer: Daniel Acker/Bloomberg
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Preferred pronouns have crossed into a new frontier: retail.

T-Mobile US. Inc. announced Wednesday that it would let its store personnel add their gender pronouns -- say, “she/her/hers” or “they/them/theirs” -- to their name tags. Retail employees also can add “ask me my pronouns” to the badges.