Snap Strategist Promotes Engagement Amid User Growth Shortfall
- Khan highlights time spent on the app over its total users
- Snap has unique user base but Facebook threat remains potent
Snap Misses Forecasts for New Users and Sales
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Snap Inc. Chief Strategy Officer Imran Khan ignored the social network’s slumping share price and said superior audience engagement metrics would drive the social network’s revenue growth.
Khan, speaking at The Next Web conference in Amsterdam Friday, said that Snap’s 166 million daily users visited the site on average more than 18 times per day, spending more than 30 minutes in total daily on the social network.