Why a Chinese Chemicals Company Wants To Invest in Gaming Apps
Do recent deals represent a smart business strategy, or a bubble in the making?
This article is for subscribers only.
If you have young kids, you may already know the mobile game Talking Tom. What you might not know is that in January a Chinese hydrogen peroxide company announced plans to buy the maker of the app for $1 billion. This is just one of several similar deals. This week, Bloomberg Technology's Adam Satariano and Aki Ito take a look at why a slew of unlikely Chinese buyers - mining and construction firms, even a poultry company - are buying up mobile gaming businesses. This search takes Adam to the home of Lisa Pan, a young Beijing investor who has made millions from gaming investments and is now helping a Chinese chemicals company make the same leap. Is this a smart business strategy to adapt to a new economy, or is it a sign of a bubble?