The Showbiz Issue
Bon Jovi’s Cost of Doing Business
The tab to keep the This House Is Not for Sale tour running.
Performing at the SAP Center in San Jose, March 1.
Photographer: Steve JenningsThis article is for subscribers only.
It costs about $10.4 million for Bon Jovi to stage its This House Is Not for Sale tour. Here are some of the larger expenses:
Spending all this allows the tour to charge a fan $1,750 to sit front row in a package deal that includes a backstage tour, a preshow party, parking, a USB drive with the concert download, and exclusive merchandise.