Apple Funds New Program to Turn Young Artists Into Pop Stars
- Atlanta singer 6lack first to get heavy Apple Music promotion
- Campaigns designed to lure artists, create exclusive content
6lack
Photographer: Christopher Polk/Getty Images for Interscope RecordsThis article is for subscribers only.
Apple Inc. is introducing a program to promote young musicians with a monthlong barrage of videos, playlists and new music, deepening the technology giant’s direct investment in artists through Apple Music.
The first performer to benefit from the Up Next program is 6lack, a 24-year-old Atlanta singer who released his debut album last fall. On Thursday, Apple released a short documentary about 6lack, as well as video of a live recording session taped in Atlanta and an interview on Beats 1, Apple Music’s radio station.