Pursuits

The Barbarians Are at Etsy’s Hand-Hewn, Responsibly Sourced Gates

The ur-Brooklyn online craft marketplace is under pressure to start acting more like a conventional, shareholder-focused company.

Photographer: Caroline Tompkins; Sculptures: Caroline David

“There is one and only one social responsibility of business,” the economist Milton Friedman famously wrote in 1962. And that is “to use its resources and engage in activities designed to increase its profits.” Those words helped establish the now pervasive idea that companies are exclusively responsible, within the limits of the law, to the people who own them. Even the most soft-hearted public-company chief executive treats the idea with a measure of respect. In March, at his final annual meeting, Starbucks Corp. CEO Howard Schultz declared that, notwithstanding his plans to hire refugees and open stores in poor neighborhoods, the company’s commitment to shareholder value remained “absolute.”

But there are exceptions. “You’re all free to hiss,” Chad Dickerson said after quoting Friedman in a speech at a corporate social responsibility conference in late 2014. Dickerson, then the 42-year-old chairman and CEO of Etsy Inc., paused for a moment, as the audience hissed and laughed. Then, for good measure, he hissed himself.