Deals

Ducati Attracts Interest From Buyout, Motorcycle Firms

  • CVC, Permira, Hero are considering offers for Italian brand
  • Owner Volkswagen may decide to start sale process within weeks

A Ducati 848 evo

Photographer: Alessia Pierdomenico/Bloomberg
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Iconic Italian motorcycle brand Ducati is attracting interest from private equity firms and motorcycle makers as owner Volkswagen AG considers a sale, people familiar with the matter said.

Buyout firms such as Permira and CVC Capital Partners and companies in the industry including Hero MotoCorp Ltd. are weighing bids, the people said, asking not to be identified because the deliberations are private. Eicher Motors Ltd., the maker of the Royal Enfield motorcycle, may also be interested, two of the people said.