Amazon Sets Sights on U.K. Grocery With Checkout-Free Trademark
- U.K. approves trademark for futuristic Amazon Go stores
- Amazon seeking to build share of $800 billion grocery market
An Amazon Go store in Seattle, Washington.
Photographer: David Ryder/BloombergThis article is for subscribers only.
Amazon.com Inc. is laying the groundwork to bring its checkout-free grocery store Amazon Go to Europe, as the U.S. giant steps up its efforts to crack the $800 billion global market.
The U.K. Intellectual Property Office on Friday approved the Seattle-based company’s application to trademark the slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” A corresponding application is being reviewed by the European Union’s equivalent agency.