Fitbit Trails Apple and Xiaomi in Wearable-Device Race
- Former leader’s market share dropped to 12% in first quarter
- Overall wearables market grew 18%, researcher IDC says
First Look at the Fitbit Alta HR
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Fitbit Inc. fell to third place in the wearable-device market in the first quarter, losing out to rival connected watches and fitness bands from Apple Inc. and Xiaomi Corp.
Fitbit’s share slid to 12 percent of all unit sales from 23 percent a year earlier, according to data from market researcher IDC. The San Francisco-based company saw its dominance fade even as the overall device market grew 18 percent to 24.7 million shipments worldwide. Xiaomi and Apple tied for first place, with about 15 percent each.