This New App Wants to Be the Uber of Camping

According to a report by the Outdoor Foundation, Americans log 598 million nights a year under the stars. At an average of $40 in expenses and fees per night, that’s $24 billion spent on campsites alone. Add in all the related costs—gear, transportation, food—and the Outdoor Industry Association figures the industry generates closer to $167 billion annually.

But former investment banker Michael D’Agostino, who grew up camping on a farm in Litchfield, Conn., still calls the industry a broken business.