Subway Looks to Fix Its Sales Slump With Tech Upgrades
- Company is putting self-ordering kiosks in restaurants
- Sandwich chain debuted revamped mobile app about a month ago
A Subway Restaurants location in Princeton, Illinois, on April 20, 2017.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Subway Restaurants, facing one of the worst slumps in its history, is hoping to win back customers by losing its low-tech image.
The sandwich chain is introducing touch-screen ordering kiosks and a new mobile app -- a bid to catch up with places like Panera Bread Co., which have credited technology with helping fuel sales. Subway is even testing dedicated pickup areas for mobile orders, shaking up the five-decade-old format of its restaurants.